Ultra Premium (UP) is a new category of olive oil that recognizes the highest quality olive oil in the world. The UP standard was created in response to the growing need to separate high quality extra virgin olive oils from what dominates the so-called “gourmet” and “premium” olive oil markets as well as the broader category sold in mass markets under thousands of brands and private labels.
The UP standard is reserved for the finest extra virgin olive oils in the world. As such, the UP grade exceeds all existing European, Italian, Spanish, Greek, North American, Californian, or other standards for the grade known as extra virgin olive oil. In order to qualify for the UP grade, extra virgin olive oil must meet or exceed a comprehensive set of production, storage, transportation, testing, chemistry, and organoleptic requirements.
Harvest Oil & Vinegar in Coralville is proud to feature only Ultra Premium designated olive oils. Tour our store and taste for yourself the unique and wonderful Ultra Premium Olive Oil flavors we have to offer. On each of our stainless steel fusti containers, you will find a flavor card that offers a description of the olive oil, ideas on how to use it, chemistry information, origin and the crush date.
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