Combine all ingredients in a cocktail shaker with ice and shake hard to combine. Strain into a glass filled with fresh ice, garnish with a twist or slice of lemon or lime and a maraschino cherry if desired, and serve.
* To make simple syrup: Combine equal parts water and white sugar, and simmer or microwave until sugar is dissolved, stirring periodically. Allow to cool before using, and store in the refrigerator.
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